Strategy in play˙and Creativity at work˙

“Here’s how alI those weeks of thinking comes to life.”

I don’t just think about strategy - I make it real. From design and production to 3D, photography and film. Adobe Illustrator, Photoshop, DaVinci Resolve and Shapr 3D help turn ideas into finished work.

I love seeing every project through, from end to end - until it looks and feels right.

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aTTain brand logo design process by Triple Think Consulting - showing how the founder’s name, table tennis initials, and the sport’s motion inspired the 3D cube identity that unites purpose, sport, and community.
Logo rebrand for Zenith East Africa showing 3D Z mark, structural grid, and metallic brand concept.
Direct mailer design for Manchester Outfitters showing a custom garment bag with the text “From Fit to Finish” and “Out-class the rest.”
Rebrand design for Jumping Monk featuring bold logo, visual identity, and beverage packaging in black and yellow.
Logo design for Mbula Gitau Advocates showing the MGA monogram structure and 3D mark concept representing balance and precision.
Logo design for Triple Think Consulting showing brand grid, modular typography, and 3D visual identity form.
Logo design for Upright Byte featuring angular 3D V mark, geometric grid, and brand color system.
Logo design for Frame Blend Post showing modular FBP mark built from animation, VFX, and color principles.
Rebrand for Astra Group featuring 3D star-shaped logo system uniting multiple business divisions.
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Behind-the-scenes and portraits from a white-on-white themed photo session directed by Sandeep Sura
Professional portraits and behind-the-scenes setup under soft natural lighting by Sandeep Sura
Editorial beauty shoot featuring model in styled lighting setup with makeup and behind-the-scenes process
Dual studio portraits of two women captured in clean corporate style under controlled lighting
Portrait series featuring Sandeep Sura and collaborators during studio shoots, highlighting creative direction and lighting setup
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Sandeep Sura promoting his YouTube filmmaking journey, shown seated in a white hoodie beneath his signature and YouTube play icon

Expect insights that shape ideas, design that takes form and craft that handles every detail with intention. Let’s chat and get thinking!

Want a deeper look? Learn from my recent projects with behind-the-scenes insights and creative lessons.

  • Testimonial from Andres Mokua noting Sandeep Sura’s creative direction and brand strategy expertise.
  • Testimonial from Jayna Kika recognizing Sandeep Sura’s design thinking and collaborative approach.
  • Testimonial from Tei Mukunya appreciating Sandeep Sura’s brand clarity and storytelling craft.

  • Overview / Challenge: A seasoned corporate lawyer was launching her own practice. In Kenya, firms must be named after the principal, so the task was to create a distinctive identity around the founders names - Mbula Gitau.

    Approach / Process: Started with a positioning mini-sprint to define the firm’s personality (precise, modern, dependable). Explored monogram structures that interlocked M - G - A - without feeling ornamental. Built a visual language that balances authority with approachability.

    Solution / Deliverables:

    • MGA monogram + primary logo lockups

    • Corporate profile (firm story, services, sectors)

    • Proposal template

    • Stationery system

    • Web direction (ongoing)

    Outcome / Impact: A sharp, memorable identity that reads as MGA at a glance - professional and flexible for digital and print, and simple to deploy across documents. The practice launched with consistent materials and a clear story.

    Partnership / Stakeholders: Worked directly with the founder and her core team.

  • Overview / Challenge: After years of building brands for clients, it was time to build my own. I wanted to create something that felt authentic and reflected how I think, work and live.

    Approach / Process: I started where most founders get stuck - naming. After testing countless directions (Yellow Crate, Full Turn, Yellow Sketch) and laughing through honest feedback from friends, I discovered a pattern: I’ve always seen things from multiple angles, thinking, rethinking, and thinking again. That insight, plus my love for the number 3, led to the name Triple Think.

    After weeks of ‘overthinking’, I realised the answer was in front of me: two lowercase ts, flipped and mirrored, forming the number 3. Simple, clever and deeply personal - a mark that captured layered thinking, balance and meaning.

    Solution / Deliverables:

    • Brand name and thinking philosophy

    • Logo design and identity system

    • Website and YouTube channel

    • Presentation and communication templates

    • Video and photography direction (ongoing)

    Outcome / Impact: Triple Think became my living portfolio; a brand that grows as I do. It’s the perfect expression of thinking that works: purpose-led, flexible and human.

    Partnership / Stakeholders: Self-initiated, self-built and self-driven.

  • Overview / Challenge: Audrey Oronda, a leading figure in Kenya’s table tennis community, wanted to create a unifying brand that could hold all her initiatives; from Parkinson’s therapy programs to girls’ empowerment and professional coaching - all under one meaningful name. The challenge was to find a name and identity that kept table tennis at its core, while expressing growth, purpose, and inclusion.

    Approach / Process: I started with naming exploration, testing words that symbolized progress, empowerment, and motion.

    We landed on aTTain: a name that holds Audrey’s initial “A”, the twin “TT” of table tennis, and a dot that represents both the i in her name and the ball in play. From there, I developed a complete visual and narrative system built around connection and possibility.

    Solution / Deliverables:

    • Brand name + logo system (symbol + wordmark)

    • Brand strategy and manifesto

    • Social media identity and content design

    • Visual storytelling and rollout strategy

    Outcome / Impact: aTTain is becoming a movement uniting diverse initiatives under one promise: “Table Tennis with Purpose.” The identity balances sport and storytelling, giving Audrey a foundation to grow from local tournaments to national programs.

    Partnership / Stakeholders: Worked directly and very closely with the founder.

Triple Think logo mark

“Think once. Think twice. And thrice is where you’ll find the magic.”