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    <loc>https://www.triple-think.com/blog/good-offer-wrong-assumption</loc>
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    <lastmod>2026-05-30</lastmod>
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      <image:title>Blog˙ - Good Offer. Wrong Assumption.</image:title>
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      <image:title>Blog˙ - Good Offer. Wrong Assumption.</image:title>
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    <loc>https://www.triple-think.com/blog/when-brands-say-no</loc>
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      <image:title>Blog˙ - When Brands Say No - Make it stand out</image:title>
      <image:caption>Helps with inflammation. Best taken between meals. (warning: may cause unexpected brand reflections.)</image:caption>
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      <image:title>Blog˙ - When Brands Say No</image:title>
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    <loc>https://www.triple-think.com/blog/the-power-of-a-brand-name</loc>
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      <image:title>Blog˙ - The Power of a Brand Name</image:title>
      <image:caption>I was also looking at how the brand’s acronyms might lend themselves to a clever visual twist.</image:caption>
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      <image:title>Blog˙ - The Power of a Brand Name</image:title>
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      <image:title>Blog˙ - The Power of a Brand Name</image:title>
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      <image:title>Blog˙ - The Power of a Brand Name</image:title>
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    <loc>https://www.triple-think.com/blog/building-my-brand-triple-think</loc>
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    <lastmod>2026-05-30</lastmod>
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      <image:title>Blog˙ - Building My Brand: Triple Think</image:title>
      <image:caption>I was also looking at how the brand’s acronyms might lend themselves to a clever visual twist.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog˙ - Building My Brand: Triple Think</image:title>
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      <image:title>Blog˙ - Building My Brand: Triple Think</image:title>
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      <image:title>Blog˙ - Building My Brand: Triple Think</image:title>
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    <loc>https://www.triple-think.com/blog/finding-a-brand-usp</loc>
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    <lastmod>2026-05-30</lastmod>
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      <image:title>Blog˙ - Finding a Brand USP</image:title>
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    <loc>https://www.triple-think.com/blog/from-story-to-symbol</loc>
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    <lastmod>2026-05-30</lastmod>
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      <image:title>Blog˙ - From Story to Symbol</image:title>
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    <image:image>
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      <image:title>Blog˙ - From Story to Symbol - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.triple-think.com/blog/logo-design-to-paperclip</loc>
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    <lastmod>2026-05-30</lastmod>
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      <image:title>Blog˙ - Logo Design to Paperclip! - Make it stand out</image:title>
      <image:caption>Before diving into the design work, I like to craft a manifesto that captures both the client's vision and the key insights gathered during the research process.</image:caption>
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    <image:image>
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      <image:title>Blog˙ - Logo Design to Paperclip! - Make it stand out</image:title>
      <image:caption>Note the change in font to - Arial Rounded. The font mimicked the icons shape and made the design more cohesive.</image:caption>
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    <image:image>
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      <image:title>Blog˙ - Logo Design to Paperclip! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-05-30</lastmod>
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      <image:title>Blog˙ - Beyond Logo Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog˙ - Beyond Logo Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.triple-think.com/tools</loc>
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    <loc>https://www.triple-think.com/tools/free-brand-fit-worksheet</loc>
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    <lastmod>2026-05-30</lastmod>
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      <image:title>Tools˙ - Brand Fit Worksheet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.triple-think.com/tools/free-brand-values-worksheet</loc>
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    <lastmod>2026-05-30</lastmod>
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      <image:title>Tools˙ - Brand Values Worksheet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.triple-think.com/tools/free-usp-worksheet</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-05-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64414f0ec6217d66f3aae8ba/b0597f03-d2ab-45c0-906d-a1e11b79eda4/Free-PDF-Triple-Think-USP-Worksheet-Thumbnail-2026.png</image:loc>
      <image:title>Tools˙ - USP Worksheet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.triple-think.com/tools/free-story-to-symbol-guide</loc>
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    <lastmod>2026-05-30</lastmod>
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      <image:title>Tools˙ - Story-2-Symbol Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.triple-think.com/tools/free-brand-name-builder</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-05-30</lastmod>
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      <image:title>Tools˙ - Brand Name Builder - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-05-29</lastmod>
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